Tuesday, 22 May 2012

Vogue's Model Health Initiative

"Vogue believes that good health is beautiful" 
Jonathan Newhouse, Condé Nast International chairman.
The long awaited day had finally arrived! This June's edition of Vogue sees the unveiling of Vogue's first Health Initiative. Editors from all 19 international editions have signed in agreement and hope that it will  "encourage a healthier approach to body image within the industry...". The initiative asks editors to follow a set f guidelines when working with models. It will not allow casting of models who are under the age of 16 or have an eating disorder. The agreement also starts a new program where younger models are paired with older, more experienced models. The Health Initiative also asks that designers take into to consideration the consequences of sending out "unrealistically small" sample sizes, and encourages the organisers of fashion shows and events to promote and creat a healthy environment back stage including 'Model Relaxation Areas'. 
This move from Vogue has been very well received and has had praise from many influential names including Tyra Banks who stated, "Vogue has the power to make and break. Their bold stance means that others will follow." 
Zooey Deschanel, Kim Kardashian, Lea Michele

Healthy body image and lifestyle is something that has been badly represented in the media. Magazine covers are plastered with fad diet plans, and 'Look who's put on loads of weight' articles, and skinny models who portray a unhealthy and unrealistic body shape. The chances, nowadays, of seeing a celebrity wearing any bigger than a UK size 8 is practically unheard of, so that is why we have picked our favourite celebrities who promote healthy living and love their body shape! 
Zooey Deschanel has been named the Sexiest Woman in the World by AskMen UK. The 32 year old 'New Girl' star said "I'm a healthy weight. That might be a little weird for Hollywood." Kim Kardashian is also another favourite of ours who is not afraid to flaunt her figure (which is to die for!). She has said that 'I never aspired to be a size zero" and she is a great role model for promoting a healthy lifestyle and beautiful curvaceous figure. 

What do you think of Vogue's bold move? Do you think it will make a difference? 
Let us know what you think!


  1. nice!

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  2. Love your style! maybe we can follow each ohter?:X


  3. Hello dear,
    maybe you would like to follow each other's blogs with GFC or via bloglovin? or even both?


    have a nice day!

  4. I love the idea of your blog!Let's follow each other?

    XoXo, Maira


    1. Lets! we've dropped you a comment on your blog! x

  5. You have an amazing style and blog!!!

    Just let me know if you'd like to follow each other on GCF and bloglovin?

    Lots of love ♥


  6. This is such a great initiative! i've been waiting for it for a long time.. also Zoe is definitely on my sexy woman who are amazing list :) love the blog xx Elly @ jazzlipsandtulips

  7. Great post! Love your blog :)

    Want to follow each other?

    Rose x

  8. Hey :)
    You have such a trendy and fashionable blog :)
    Gladly following through GFC ^^
    Have a great day!

    1. Thank you, that is so lovely of you to say! Have a great day too :) xx

  9. Thank you for your sweet comment!
    Now following back (:


  10. ohh i lovee zooey, your blog is just lovely by the ways, keep up the good work, ill be visiting again very soon hehe :)

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    1. That is lovely to hear, thank you! We'll be over to take a look! :) xx

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